Samsung Galaxy Round, a smartphone with a curved OLED display

Samsung Electronics Co., Ltd. today unveiled GALAXY ROUND, the world's first curved display smartphone.

The Korean electronics company and the Apple's competitor in smartphones market, Samsung announced initial details on the upcoming Samsung Galaxy Round. Like the Galaxy Note 3, the new device packs a 5.7-inch 1080p Full HD Super AMOLED display with 7.9mm thick and weighs 154g. According to Samsung, the New device presents world's first commercialized full HD Super AMOLED flexible display. The phone is powered by a 2.3GHz MSM 8974 quad-core processor, 3GB of RAM, 32GB of internal storage and an up-to-64GB microSD card slot. A 2800mAh battery should amount for a fair number of running hours.

The new phone equipped with 13 megapixels camera on back with autofocus and flash and a 2-megapixel camera up front. Like the Galaxy S4 and Note 3, the phone runs Android 4.3. 

Samsung has also developed new software experiences like the Roll Effect that enables user to check information such as date, time, missed call and battery information easily when home screen is off, and the Gravity Effect for creating visual interaction with the screen by tilting the device. Seemingly gunning after HTC, the Bounce UX, as it's called, turn on music player shortcuts even while the screen is off. While the player is going, pressing one side of the screen plays the previous track or the next, and uses tilt controls to trigger video playback.

Samsung has announced that the Galaxy Round will be released for Korea in Luxury Brown shade, more colors will be coming soon. However, no details of an international launch have been made available.